In my final semester at Saint Louis University, I was a part of my University’s NSAC team for my Integrated Strategic Communication Capstone.
 

The National Student Advertising Competition, conducted by the American Advertising Federation (AAF), is an opportunity for undergraduate students to create and pitch a strategic advertising and marketing campaign to a corporate client. This year’s client was Indeed, the job search platform. For the project, we were tasked with creating a campaign for Indeed to appeal to Gen Z users by the end of 2023.